Acted as the voice for BCBG's trendier younger sister, working across departments to utilize writing and social media skills to implement and support marketing initiatives and activations digitally and in-print.

Services: maintaining editorial calendar, launching + managing The Generation Nation blogsite [www.thegenerationnation.com], updating all applicable platforms, providing weekly, monthly and quarterly analytics to track ROI for product placement, engagement and customer growth, influencer outreach; partnerships included SCRATCH Nails, Amika Hair, the StyleHaul YouTube channel and fashion application Trendabl