Acted as the voice for the Planet Blue brand, working across departments to cohesively unify verbiage for both retail and online objectives.
Services: maintaining copy content calendar, email marketing + website messaging on shopplanetblue.com, drafting retail verbiage (cash-wraps, signages, memos, marketing and PR materials, social media editing, developing product categories, in-house 'Blue Life' copy management, refining brand identity and relaunching the Planet Blue blogsite
NEW STORE \\ CITY GUIDE - DALLAS {http://www.shopplanetblue.com/dallas-store}
NEW STORE \\ CITY GUIDE - ATLANDA {http://www.shopplanetblue.com/buckhead-store}
