Cassandra Weinman is a B2C-focused marketing manager who specializes in strategic content creation, advocacy programming and brand development for businesses of all sizes.

A background in journalism and passion for social marketing has allowed her to translate a love for printed words into the kaleidoscopic digital landscape, providing her portfolio of unique clients a distinctive omni-channel identity across platforms like Shopify, Instagram and TikTok.

Through consistent influencer outreach, thoughtful content development and an emphasis on equipollent partnerships, her connection with both established and burgeoning businesses allows her to think beyond a single digital touch point and conceptualize effective ways to meet long-term company objectives on - and off - the screen.:

  • Conceptualizing, executing and managing marketing campaigns to ensure funnels from awareness to nurture are meeting projected KPIS

  • Managing in-house and external teams to ensure acquisition of necessary resources, including imagery, design, sales and PR

  • Developing digital content such as product, lifestyle and video imagery on pertinent online platforms (such as Instagram, TikTok, Facebook, Pinterest or blogsites)

  • Developing brand voice and creating copy for all integral company touchpoints including e-commerce, email marketing and social media content

  • Using analytics and tracking to increase fan base and target new customers through KPI's such as growth, engagement + impressions

  • Creating and maintain advocacy programs by growing awareness through partnerships and outreach with social influencers, PR + media and other equipollent brands

  • Maintaining editorial / Cross Events Calendars (CEC) for marketing initiatives such as email campaigns, promotions, events and collaborations

  • Experience with marketing + growth + content development platforms like Shopify, Hootsuite, Planoly, Sprout Social, Canva, Aspire IQ, PeopleSoft, Mailchimp, Webflow

  • Utilizing strategic social or digital advertising to target new or existing customers and increase awareness to drive ROI

Cassandra currently resides in Bend, OR but enjoys working on projects from coast to coast. When not at her computer, she can be found scouring the flea markets for vintage tees and hanging out with her dog Harlow.

Email chweinman@gmail.com to inquire about services and partnership opportunities.

Thank you!

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