Worked directly with founder and Creative Director Michelle Bohbot to relaunch her iconic 90’s fashion collection as Bisou Bisou Nouvelle Couture by defining the brand voice, and cohesively unify verbiage for both retail and online objectives during the 2016 pre-launch and post-launch phases. Conceptualized and curated theme for the update capsules ‘90’s Super Model-inspired styles,’ key messaging points included:
Brand + Founder copy development
Brand taglines, including key brand social messaging of #KissThis and “Like shopping your mom’s closet, but better”
Product naming + Descriptions
Social media messaging
General PR and marketing materials, as well as B2C and B2B publishing
