Assisted in updating Carole Radziwill’s digital media platforms with a focus on Instagram-driven millennial users. Manages outreach for pertinent partnerships opportunities and sponsored digital content creation across all social channels.

Services: social media management, content development, sponsored partnership management, analytics and engagement reporting

Sponsored Partnerships: 

• Audible x Amazon

• Briggs & Riley

• Bumble

• CLEAR

• ColorWow

• CRAVE

• Discover Night

• eBay

• FOREO

• Goutal x Amorepacific

• Lou & Grey x Anne Inc.

• Manhattan Knights

• Naked Cashmere

• SiO

• Smash + Tess

• St. John’s Knits

• St. Regis Hotels

• Skylark Hotel

• Rockhouse Hotel

• WWD

Goals + Objectives:

• Developed Ms. Radziwill’s digital presence post Real Housewives of New York to establish her as an authority in the beauty + lifestyle space. Secured more than $100k in socially-driven sponsorship opportunities between 2019-2020

• Made contact with equipollent brands to secure unique collaboration opportunities that range from product launches to speaking engagements as promoted in social media postings, real-time event attendance and beyond. Top line partnerships included:

  • A CR capsule collection with inclusive-fashion brand Smash + Tess | Press: WWD

  • Limited edition Carole x Crave ‘Don’t Kill My Vibe’ Vesper Necklace | Press: Page Six

• Assisted in the creation of sponsored content that organically support both Ms. Radziwill’s personal brand and paid partnerships in various industries from beauty (Foreo, Violet Grey, SiO) to technology (Audible, Bumble, eBay)

• Provided necessary clerical support including: contract negotiations, partnerships requests, post-collaboration analytics reports for sponsorship partners and event support