Worked directly with founder Kelly Kussman to create Cayla Gray brand voice , and cohesively unify verbiage for both retail and online objectives during the 2020 pre-launch and post-launch phases. Key messaging points includes:
Welcome email funnel
Brand + Founder copy development
Brand taglines, including key brand messaging of #MorethanaMemory and “Capture fleeting memories and timeless scents”
Social media copy editing
General PR and marketing materials, as well as B2C and B2B publishing
