Works directly with Koolaburra by Ugg marketing and PR teams to update and redefine the brand voice, and cohesively unify verbiage for both retail and digital objectives. Conceptualizes and curates themes for social media, email, and beyond, key messaging points included:
Brand copy development
Email / Web / D2C digital initiatives
Product naming + descriptions
Social media messaging
General PR and marketing materials, as well as B2C and B2B publishing
