Worked directly with Laura Ashley’s marketing team to develop and manage seasonal influencer campaigns, with a focus on the client’s partnership as an Amazon retailer.

Services: social media strategy, content development, influencer partnerships, digital/social ad campaigns, analytics and engagement, brand advocacy support 

Goals + Objectives:

• Manage strategic influencer programming to ensure partnerships meet budget, timelines and performance KPIs

• Assist in creating, editing and scheduling all sponsored content for seasonal sponsored campaign development

• Secure socially-driven giveaways and/or partnerships with select influencer partners

• Generate all necessary copy for relevant digital assets - both internal and external - to communicate cohesive messaging from briefs to final posts