Worked directly with founder and CEO Carolina Tombolesi to launch Urbanasacs digital media platforms. Managed pertinent social channels and on-going marketing efforts to grow awareness and develop omni-channel KPIs as the brand’s Director of Marketing.
Services: social media management, website copy creation, content development, email marketing, influencer networking, event attendance, analytics and engagement
Goals + Objectives:
Developed and launched Urbanasacs social media platforms including Pinterest, Facebook, Twitter and Instagram (2015)
Grew Urbanasacs Instagram channel from 300 followers to more than 30K (2015 - 2019)
Tracked post performance through analytics and tools such as Later, Gold Nitro, Hootsuite, etc.
Assisted in shooting, editing and uploading all photo content for marketing initiatives such as social media posts, website product photography and customer-facing collateral
Created and managed ambassador and influencer programs to partner with both brands and individuals on promotional activations such as giveaways, sponsored posts and event support
Generate all necessary copy for assets for both internal and external communications online and in-print from social media posts to real-time activations for both customer-specific (i.e. shopping pop-ups) and B2B (i.e. tradeshow) opportunities