Worked directly with founder and CEO Carolina Tombolesi to launch Urbanasacs digital media platforms. Managed pertinent social channels and on-going marketing efforts to grow awareness and develop omni-channel KPIs as the brand’s Director of Marketing.

Services: social media management, website copy creation, content development, email marketing, influencer networking, event attendance, analytics and engagement 

Goals + Objectives:

  • Developed and launched Urbanasacs social media platforms including Pinterest, Facebook, Twitter and Instagram (2015)

    • Grew Urbanasacs Instagram channel from 300 followers to more than 30K (2015 - 2019)

    • Tracked post performance through analytics and tools such as Later, Gold Nitro, Hootsuite, etc.

  • Assisted in shooting, editing and uploading all photo content for marketing initiatives such as social media posts, website product photography and customer-facing collateral

  • Created and managed ambassador and influencer programs to partner with both brands and individuals on promotional activations such as giveaways, sponsored posts and event support

  • Generate all necessary copy for assets for both internal and external communications online and in-print from social media posts to real-time activations for both customer-specific (i.e. shopping pop-ups) and B2B (i.e. tradeshow) opportunities

Digital Portfolio_US (1).png