Works directly with Daytrip’s executive team + to develop and manage relevant digital media platforms with an emphasis on Instagram-driven content . Currently oversees strategic online presences as the brand’s Director of Social Media to help raise awareness and grow the fan base through thoughtful, KPI-focused content.

Services: social media strategy, content development, influencer partnerships, digital/social ad campaigns, analytics and engagement, brand advocacy support 

Goals + Objectives:

• Assists in creating, editing and uploading all social content for various marketing and sales initiatives including:

  • Seasonal digital campaign development

  • Socially-driven giveaways / Co-branded partnerships

  • Influencer, ambassador and/or advocate content development and approval

• Manages advocates and and influencer programming to ensure partnerships with relevant brands and individuals on promotional activations such as giveaways, sponsored posts and event support / attednance

• Generate all necessary copy for relevant digital assets - both internal and external - to communicate cohesive messaging from CRM-driven sales activations to community-engaging social posts